The top 20 Most Trusted brands in New Zealand

Coming off a year where our trust has never been more tested, with deadly dangers and testing lockdowns, the 22^nd annual survey of New Zealand’s Most Trusted Brands has been revealed exclusively in New Zealand Reader’s Digest. The findings make for fascinating reading.

This is not a survey of the magazine’s readers. New Zealand Reader’s Digest commissioned an independent market research agency to conduct a stand-alone survey of a representative sample of more than 1,800 Kiwi adults. The full results, across 71 categories, appear exclusively in the magazine’s latest issue and can be found online here.

“Perhaps more than any other year previously, trust has been the guiding human emotion we’ve all had to rely on to navigate through our day safely,” notes Reader’s Digest Editor-in-Chief, Louise Waterson.

Read on to find out who made up the Top 20 list.

This year marks the 10th consecutive time the iconic chocolate brand and confectionary category winner has won overall. Congratulations!