The Internet is a great place if you’re looking for knowledge and wisdom.

You can find out about pretty much anything, from learning to cook through videos, to taking online courses and getting useful advice on how to lead a healthy lifestyle.

Unfortunately, it’s also the place where the Keke Challenge started.

Also known as the ‘In My Feelings’ Challenge, this dance dare is the latest craze sweeping the world and the web.

However, it should come with a warning.

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How did the Keke Challenge start?
How did the Keke Challenge start?
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It all started innocently enough.

Comedian Shiggy (pictured above) posted a video on Instagram of himself dancing on the street to hip-hop artist Drake’s ‘In My Feelings’, where he mimed the lyrics of the song, including making a heart shape with his hands and pretending that he’s steering a car.

It’s important to note, though, that he was on solid ground at all times.

The name of the challenge comes from a line in the song: “Keke, do you love me/ Are you riding/ Say you’ll never, ever leave.”

Other people started trying to take things up a notch by posting videos of themselves doing the dance in more unconventional places – Hollywood actor Will Smith posted one where he was dancing on top of a bridge.

Before long, the challenge involved jumping out of a moving car!


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