When it comes to big brands, there are certain names that New Zealanders go back to time and time again for their reliability and trustworthy reputations.

This year, according to recent data collated by Reader’s Digest, consumers are interacting differently with big name brands after recovering from the pandemic, but now being faced with the cost of living crisis.

The survey, now in its 24th year, was carried out by independent market research company Catalyst Consultancy & Research and asked thousands of consumers of a mixed demographic to name the brands they trusted across more than 70 categories.

The data suggests that our most trusted brands have “not only changed the way they interact with us during the past three years of the pandemic”, but current “cost-of-living pressures mean the most successful organisations are making even further refinements”.

“With inflation putting price pressure on everyone at the moment, trust remains a hard-earned and vitally important commodity,” Reader’s Digest Australia Editor-in-Chief Louise Waterson said.

“Many leading companies are rebranding their image, or reshaping their services, to hold on to existing customers and seek out new ones.”

Check out the list below of New Zealand’s top 20 most trusted brands, and head here for the full 2023 results.

20. Huntley & Palmers

19. Weber

18. Yates

17. Sleepyhead

16. Dilmah

15. Fisher & Paykel

14. Panadol

13. Arnott’s

12. Anchor

11. Dettol

10. CookieTime

9. Mainland

8. Samsung

7. TipTop

6. Toyota

5. Resene

4. Canon

3. Mitre 10

2. Hato Hone St John

1. Whittaker’s

Image credits: Trusted Brands

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