Celebrating its 100th year as a global brand, Reader’s Digest has announced the Most Trusted Brands in New Zealand in its annual survey – and the results are about as delicious as we’ve come to expect!
Taking out the Number One spot in 2022 was popular chocolate brand Whittaker’s – making this the 11th year in a row it has earned the Reader’s Digest Most Trusted of all Brands award – proving that New Zealanders are clearly very proud of the sweet treat that consistently tastes great.
The award-winning brands that appear in the Reader’s Digest 23rd annual survey have stood out among their competitors during the most challenging of times throughout the pandemic, and have continued to build their customers’ trust.
“Trust in consumer brands takes years of careful planning, execution and nurturing,” says Reader’s Digest editor-in-chief, Louise Waterson. “But during challenging times, and the past year has been one of the most difficult on record, we’ve seen quality brands live up to their promises to their customers. These brands have been able to win and retain the trust of their customers.”
The Trusted Brands survey covers a comprehensive range of products and services across 71 categories, as selected by New Zealanders, was without prejudice.
Brands included in the list to be rated were generated by asking local New Zealand consumers for their most trusted brands. This question was unprompted to ensure the rating of top brands in each category, as selected by New Zealanders.
Each respondent was asked score each brand out of ten, as well as providing comments on their most trusted brand within each category – providing key drivers of trust for consumers.
Each category contains one Winner, and two Highly Commended brands. These brands scored higher in their respective categories than the other brands polled.
The top 20 winners – that scored higher in their respective categories than the other brands polled – are as follows:
Top 20 Trusted Brands of all brands surveyed
- 1 Whittaker’s
- 2 St John New Zealand
- 3 Mitre 10
- 4 Tip Top
- 5 Mainland
- 6 Samsung
- 7 Anchor
- 8 Resene
- 9 Toyota
- 10 Dettol
- 11 Panadol
- 12 Canon
- 13 Dyson
- 14 Bridgestone
- 15 Yates
- 16 Griffin’s
- 17 Fisher & Paykel
- 18 Masport
- 19 Dilmah
- 20 Cookie Time
Under each category one winner and two highly commended placings were awarded. To find out who you can officially trust, see the full results of all 71 categories in the May edition of Reader’s Digest or visit www.trustedbrands.co.nz
