The most trusted brands in New Zealand for food and drink products

Trust is an emotion that fuels our decision whether we are conscious of it or not. It is that intangible quality that signals reliability and integrity. For the 22nd year, Reader’s Digest has approached ordinary consumers to ask their opinions on what brands of products and services are important to them.

When it comes to the foods and drinks we consume on a regular basis, the following are the brands Kiwis put their faith in, safe in the knowledge that they are buying a high-quality product worthy of our tastebuds.

To find the full list of Trusted Brands winners, head here.

Highly commended: Arnott’s, Cadbury

Highly commended: Ploughmans Bakery, Tip Top

Highly commended: Vogel’s, Harraways

Highly commended: Mainland, Lewis Road Creamery

Highly commended: Anchor, Meadow Fresh

Highly commended: Moccona, Robert Harris

Highly commended: Jed’s, Avalanche

Highly commended: Lindt, Nestlé

Highly commended: Farmbake, Cadbury