The most trusted brands in New Zealand for wealth and financial security

For the 22nd year, Reader’s Digest has commissioned an independent survey, in which we approach ordinary consumers to ask their opinions on what brands of products and services are important to them.

When it comes to trust, few areas are as important as those that help us build our wealth, safeguard our future and determine where and how we live. These were the brands that New Zealanders have deemed Most Trusted in the categories of wealth, prosperity and financial security in 2021.

To learn the complete list of NZ Trusted Brands winners for 2021, head here.

Highly commended: Kiwibank, ANZ

Highly commended: Cigna, NZ Seniors

Highly commended: State Insurance, AMI Insurance

Highly commended: AA Health, AIA

Highly commended: Southern Cross Life Insurance, AMP

Highly commended: Ray White, Barfoot & Thompson

Highly commended: ASB, Milford Asset Management

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