Celebrating its 100th year as a global brand, Reader’s Digest has announced the Most Trusted Brands in Australia in its annual survey – and the results even include ANOTHER brand celebrating 100 years!
In 2022, Cadbury, certainly one of Australia’s iconic brands, also marks its 100th year – and as winner of the Most Trusted Confectionary Brand for 16 of the past 17 years in the Reader’s Digest Trusted Brand survey, Australians clearly believe its chocolates consistently taste amazing.
The award-winning brands that appear in the Reader’s Digest 23rd annual survey have stood out among their competitors during the most challenging of times throughout the pandemic, and have continued to build their customers’ trust.
“Trust in consumer brands takes years of careful planning, execution and nurturing,” says Reader’s Digest editor-in-chief, Louise Waterson. “But during challenging times, and the past year has been one of the most difficult on record, we’ve seen quality brands live up to their promises to their customers. These brands have been able to win and retain the trust of their customers.”
The Trusted Brands survey covers a comprehensive range of products and services across 75 categories, including the new Residential Aged Care category, spanning the separate NSW, QLD, SA, VIC and WA markets.
Brands included in the list to be rated were generated by asking local Australian consumers for their most trusted brands. This question was unprompted to ensure the rating of top brands in each category, as selected by Australians.
Each respondent was asked score each brand out of ten, as well as providing comments on their most trusted brand within each category – providing key drivers of trust for consumers.
Each category contains one Winner, and two Highly Commended brands. These brands scored higher in their respective categories than the other brands polled.
The top 20 winners – that scored higher in their respective categories than the other brands polled – are as follows:
Top 20 Trusted Brands of all brands surveyed
- 1 Dettol
- 2 Band-Aid
- 3 Bunnings Warehouse
- 4 Cadbury
- 5 Woolworths
- 6 Dulux
- 7 Dyson
- 8 Royal Flying Doctor Service of Australia
- 9 Cancer Council
- 10 Panadol
- 11 Glen 20
- 12 Twinings
- 13 Bega Cheese
- 14 Dairy Farmers
- 15 Toyota
- 16 Westinghouse
- 17 Bridgestone
- 18 Finish
- 19 Vicks
- 20 Weber
Under each category one winner and two highly commended placings were awarded. To find out who you can officially trust, see the full results of all 75 categories in the May edition of Reader’s Digest or visit www.trustedbrands.com.au
