RDNZTBMag2026

178 2026 TRUSTED BRANDS SPEC I AL SUPPLEMENT CURIOSITY IS A KEY ingredient for New Zealand’s most trusted cookies brand, the spark that drives new flavours, formats and customer experiences. It’s a mindset of endless possibilities. And it’s driving some standout flavour combinations and collabs, including new Honey Butter Bite Size Cookies, and the Choc n Chips Cookie. Featuring real potato chips from another family owned local business – Heartland. Lincoln Booth, Cookie Time Chief Executive Officer, says Cookie Time is proud to again be the country’s most trusted cookies, and to continue to build on its heritage with fresh thinking. “We’ve got a curious open mind to what could be. Challenging everyone in the business to come up with amazing, innovative and creative ideas, leaning into our capabilities and 43 years of passionate cookie crafting”. “Curiosity and a willingness to lean into our brand personality are also driving new ways of engaging with consumers and sharing content that connects,” he says. Ongoing investment in brand health and innovation is vital, underpinned by a strong sense of place. “We’re a homegrown Kiwi business, locally owned, with profits kept in New Zealand. That’s a real point of difference and ensures we remain authentic, grounded and responsive to our community”, he says.  Visit www.cookietime.co.nz 2026 C o o k i e s Great quality and brand presence. FEMALE, 18–29, AUCKLAND I support them as they are a local brand and taste good. MALE, 50–59, WELLINGTON It’s another brand from my childhood. I love that it’s made just near where I live — great quality, best cookies. FEMALE, 40–49, CANTERBURY Cookie Time WINNER COOKIES New Zealanders trust Cookie Time. Visit www.trustedbrands.co.nz