New Zealand Trusted Brands 2024

144 100% voted by consumers. View all results at www.trustedbrands.co.nz 2024 TRUSTED BRANDS SPEC I AL SUPPLEMENT Trust By The Numbers Consumers are shifting away from traditional marketplaces in favour of buying directly from brands, with 63% saying they have purchased products directly from a brand’s website. 3 of consumers agree that brands have a responsibility to build trust. 2 PHOTOS: GETTY IMAGES OF CONSUMERS BELIEVE BRANDSHAVE AROLE INBRINGING COMMUNITIES TOGETHER ANDTHAT A BRAND’SABILITY TODO SOCANSTRENGTHEN THE SOCIAL FABRIC. 1 68 % 92 % DOCONSUMERS TRUST CONTENT CREATEDBY ARTIFICIAL INTELLIGENCE (AI)?   4 NEITHERTRUSTNORDISTRUSTAI DISTRUST AI TRUST AI CONTENT 38 % 36 % 26 %