close
Advertisement

The sensory video craze sweeping YouTube: A guide to ASMR

If your brain "tingles" while watching videos of someone eating a pickle, carving soap, whispering softly, brushing their hair, tapping their fingernails, and so on, you may be experiencing Autonomous Sensory Meridian Response (ASMR).

 Maria produces YouTube videos that induce Autonomous Sensory Meridian Response (ASMR), a tingling sensation. She is the most viewed and subscribed 'ASMRtist' on YouTube.
Getty Images

Does watching a video of someone eating a pickle or gently brushing their hair leave you feeling almost euphoric?

If so, you are not alone.

It’s called Autonomous Sensory Meridian Response (ASMR) - also known as the 'brain tingles' or ‘braingasms’ - and it’s become something of a phenomenom lately.

Advertisement
Just what is ASMR?
Just what is ASMR?
Getty Images

In a nutshell, ASMR is the very pleasurable and relaxing sensation that occurs when some of us listen to soft sounds such as whispers or finger tapping.

“It… is associated with a pleasant tingly feeling on the scalp and back of the neck,” explains Nick Davis, PhD, a psychologist and cognitive neuroscientist at Manchester Metropolitan University in Manchester, UK.

This buzz may also travel down the spine, and can spread to the back, arms, and legs, he says.

Déjà vu is a similar brain sensation.  And there’s a similar reaction in some people when they listen to music. I

f you get chills listening to music, there’s some evidence that your brain may be wired for stronger emotions and you may have stronger emotional intelligence.

People with ASMR report a boost in mood immediately, Davis says.

“It seems to last for several hours after watching the video.”

It’s different strokes for different folks when it comes to the sounds and visual cues that trigger brain tingles, but whispering, hair being played with or brushed, and soft talking seem to be top ASMR triggers.

“In a study, we found that people like low-pitched sounds and detailed activity, while people tended to find that background music made it harder to experience ASMR,” Davis says.



Advertisement
The Ultimate Guide to Building Your Smart Home

The Ultimate Guide to Building Your Smart Home

Top tips and gadgets for building your Smart Home.
14 fascinating things that will happen in the next 60 seconds

14 fascinating things that will happen in the next 60 seconds

Get your timer out for this one. A minute goes by pretty quickly. But a whole lot can happen during those 60 seconds. Here are some fascinating things that will happen in the next 60 seconds. Ready? Start timing.
6 strangest conspiracy theories about Meghan Markle and Prince Harry

6 strangest conspiracy theories about Meghan Markle and Prince Harry

Some of these theories are so crazy that you can’t help but just laugh.
14 crazy facts about earth you never learned in school

14 crazy facts about earth you never learned in school

Humans are still discovering some of the amazing secrets Earth is hiding.
32 eerie experiences that defy explanation

32 eerie experiences that defy explanation

Do you believe in a sixth sense? In ghostly apparitions, spirit voices or messages from beyond the grave? Before you decide, have a read of these 32 gripping, real-life experiences.

Advertisement