New Zealand's Most Trusted People 2010

1. Corporal Bill Apiata, Victoria Cross recipient

"Trust is faith. Faith allows you to achieve more than you think is possible."

2. Kevin Milne, presenter of Fair Go

"Trust is truth, honesty and a dedication to the common good. It can only be built over time."

3. Sir Peter Snell, scientist and former Olympian

"Trust is built up over years, but is so fragile that it is destroyed by mere suspicion. Trust is similar to respect in that it takes a long time to earn the respect of others, but can be destroyed rapidly.
Ask Tiger Woods. Trust is a prerequisite for lasting relationships. Trust is the confident feeling of a person about the behaviour, character, and abilities of another."

4. Margaret Mahy, children’s author

"Trust is an act of faith. However, sometimes trust and faith work together and sometimes they don't."

5. John Kirwan, former All Black and mental illness spokesperson

"Trust is knowing someone's got your back. Trust is knowing someone loves you, warts and all. Trust is earned, through bad times. Trust is like love, it's hard to put into words, but you feel it."

6. Sir Colin Meads, former All Black

6. Sir Peter Jackson, film director

8. Alison Holst, celebrity chef and author

9. Irene van Dyk, netballer

"Trust is...earned by the way you handle people and issues"

10. Valerie Vili, Olympic shotputter

11. Richie McCaw, All Blacks captain

12. Dame Malvina Major,opera singer

13. Ray Avery, scientist, New Zealander of the Year 2010

14. Mike McRoberts,3 News anchor and 60 Minutes presenter

15. Dame Susan Devoy, former squash player

16. Sir Richard Hadlee, former cricketer

17. Sir Brian Lochore, former All Black and coach

18. Daniel Vettori, New Zealand cricket captain

18. Queen Elizabeth II

20. Hayley Westenra, singer

21. Sam Neill, actor

22. Prince William

23. Robyn Malcolm, actor

23. Greg Murphy, V8 Supercar driver

25. Dave Dobbyn, musician

26. Dame Kiri Te Kanawa, opera singer

27. Jo Seagar, celebrity chef

28. Sir Stephen Tindall, The Warehouse founder

29. Simon Dallow, One News anchor

30. Jim Mora, radio host

31. Tamati Coffey, TV weather presenter

31. Sir Anand Satyanand, Governor-General

33. John Campbell, presenter of Campbell Live

34. Helen Winkelmann, Chief High Court Judge

34. Garth McVicar, Sensible Sentencing Trust spokesman

34. Mark Sainsbury, Close Up host

37. Peta Mathias, chef, author and TV presenter

38. The Topp Twins, entertainers and activists

38. Roger Hall, playwright

40. Sir Paul Callaghan, physicist

41. Ruben Wiki, former rugby league footballer

42. Michael Campbell, golfer

43. Garth Morgan, economist and philanthropist

44. Sir Peter Gluckman, scientist

44. Ilona Rodgers, actor

46. A. J. Hackett, tourism entrepreneur

46. Steve Williams, Tiger Woods’ golf caddie

48. Karen Walker, fashion designer

49. Celia Lashlie, social commentator, author

49. Joe Karam, former All Black, businessman

51. Howard Broad, Police Commissioner

52. Rhys Darby, comedian

53. David Russell, consumer-rights advocate

53. Jemaine Clement, comedian, Flight of the Conchords duo

55. Bret McKenzie, comedian, Flight of the Conchords duo

56. Tim Shadbolt, mayor of Invercargill

57. Kate Sylvester, fashion designer

58. Te Radar, comedian

58. Louise Nicholas, rape victim advocate

58. Marcus Lush, TV and radio presenter

61. Keisha Castle-Hughes, actor

62. Bob Parker, former TV host, mayor of Christchurch

63. Jock Hobbs, former New Zealand Rugby Union chair

64. Alan Bollard, Governor of the Reserve Bank

65. Helen Clark, former Prime Minister

66. Oliver Driver, actor

67. Paul Henry, host of Breakfast Show

68. Graeme Hart, businessman

69. Marc Ellis, sports personality and businessman

70. John Key, Prime Minister

71. Sir Bob Jones, businessman

72. Terry Serepisos, businessman, host of The Apprentice NZ

73. Russel Norman, co-leader, Green Party

74. Eric Watson, entrepreneur

75. Lockwood Smith, politician

76. Phil Goff, Labour Party leader

77. Bill English, Deputy Prime Minister

78. Pita Sharples, co-leader Maori Party

79. Mark Bryers, businessman

80. Winston Peters, leader, New Zealand First

81. Tariana Turia, co-leader, Maori Party

82. John Banks, mayor of Auckland

83. Rodney Hide, leader,ACT Party

84. Sir Roger Douglas,ACT politician

85. Hone Harawira, Maori Party politician

*Reader's Digest commissioned independent research firm The Leading Edge to survey a representative sample of 500 New Zealand adults. They were asked to rate how much they trusted
85 well-known people on a scale of one to ten. They were all asked to rate professions and everyday relationships.
*All images are sourced from Getty Images.

Click here for: New Zealand's Most Trusted Professions 2010
Click here for: New Zealand's Most Trusted Brands 2010