New Zealand's Most Trusted Brands 2010
How do we choose what to buy?
Be true to your word, don't take us for granted, respect our needs and desires, and deliver on promises - that's the message New Zealanders are delivering to companies who want their brands at the top of the Most Trusted list.
Wattie’s won – who else!
One of New Zealand’s strongest and most-loved brands takes the prize.
Toyota continues to build customer trust
Toyota believes every day is an opportunity to improve. It’s how they’ve remained New Zealand’s top-selling car brand for 22 years, and once again reader’s Digest Most Trusted car brand.
Trust Kiwibank to be Most Trusted bank, yet again.
There are few other companies or institutions we deal with where trust is as important as banking. Kiwibank knows how to stay on top.
Mighty trusted Mitre 10
“ They consistently meet and exceed my expectations whenever I visit them. There is no misrepresentation or gimmicks; the products speak for themselves. They are easily the best retailer in New Zealand, and tower above their rivals. "
MALE, 25-29, WELLINGTON.
Fisher & Paykel the inspired choice
A brand with an international success story has what it takes on the home front.
New World’s a new winner
Great quality and personal service makes for supermarket super trust.
“Any New World I’ve shopped at has had a culture of ‘customer first’ and good honest service. Managers seem to be available, and even walk the floor.” - FEMALE, 70-74, Rotoruaot
The eye sees nine million colours
To do them justice, Kiwis trust resene paints.
“Have used them for years with great service and back up. Quality products with good research.” - MALE, 30-34, Auckland
3 of 5 Comments
|Kelly on 16 April 2011 ,12:22 |
I'm glad that miserable cheap old telecom which i have to add has ripped me off at least three or four times over the last year and still keep doing all they can to try and do so, is not on the list. couldn't trust the idiots as far as i could chuck them. they don't even speak English when you talk to them either and ask you to spell out a word that begins with the letter because they can't understand you. don't even get me started on the bnz. they ring you up asking you buy life insurance and talk you into saying you want it when you don't. i really should change banks but i can't be bothered. i trust kiwi bank more than bnz because well it's actually in new zealand and doesn't get all greedy and sell to some corporation in australia or america well not yet.
|John on 16 July 2010 ,12:45 |
Have to agree with both Joshua and Brooke's re Watties products and would you believe that the NZ Heart Foundation is giving the big tick without testing the Chinese product.
|Joshua lynn on 28 June 2010 ,16:11 |
When looking at the most trusted list I was horrified to see watties at the top of the list! All though many people have grown up with this once new zealand owned companie they are defenately no longer trust worthy! looking at the ingredent list on the back of there "Very Special Pea
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