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2008 New Zealand's Most Trusted People
Here we go again. Our annual Most Trusted survey shows that being important or celebrated does not guarantee people will trust you. To the contrary, humility, honesty and helping others are much bigger factors – year in and year out.
| New Zealand's 85 Most Trusted People List |
1. Corporal Bill Apiata VC – SAS soldier
2. Peter Snell – scientist and ex-Olympian
3. Colin Meads – ex-All Black
4. Margaret Mahy – author
5. Caroline & Georgina Evers-Swindell – rowers
6. Irene Van Dyk – netballer
7. John Kirwan – ex-All Black
8. Barbara Kendall – boardsailer, Olympian
9. Sir Richard Hadlee – retired cricketer
10. Alison Holst – chef and author
11. Dame Susan Devoy – squash champion
12. Peter Hillary – adventurer, son of Sir Edmund
13. Hamish Carter – retired triathlete
14. Peter Jackson – film director
15. Judy Bailey – newsreader
16. Sir Brian Lochore – former All Blacks coach
17. Greg Murphy – racing driver
18. Daniel Vettori – cricketer and Black Caps captain
19. Dame Malvina Major – opera singer
20. Queen Elizabeth II
21. Richie McCaw – All Blacks captain
22. Allyson Gofton – chef
23. Hayley Westenra – singer
24. Michael Campbell – golfer
25. Neil Finn – musician
26. Stephen Tindall – The Warehouse founder
27. Tim Finn – musician
28. The Honourable Anand Satyanand – Governor-General
29. Grant Dalton – sailor, Team NZ
30. Gareth Morgan – businessman
31. Peta Mathias – chef and author
32. Dr Peter Gluckman – scientist and health researcher
33. AJ Hackett – tourism entrepreneur
34. Professor Paul Callaghan – physicist
35. Robbie Deans – Crusaders and Wallabies coach
36. Mark Sainsbury – TV host
37. Dame Kate Harcourt – actor
38. Dame Kiri Te Kanawa– opera singer
39. Joe Karam – ex-All Black, businessman
40. Sir Howard Morrison – entertainer
41. Alan Duff – author
42. Tim Shadbolt – mayor of Invercargill
43. Garth McVicar – Sensible Sentencing Trust spokesman |
44. Celia Lashlie – social commentator, author
45. John Campbell – TV host
46. Graham Henry – All Blacks coach
47. Ruben Wiki – Rugby League player
48. Karen Walker – fashion designer
49. Jock Hobbs – NZ Rugby Union chairman
50. David Collins – Solicitor General
51. Trelise Cooper – fashion designer
52. Lloyd Jones – author
53. Keisha Castle-Hughes – actor
54. Jonah Lomu – ex-All Black
55. Graeme Hart – businessman
56. Bob Jones – businessman
57. Mai Chen – lawyer
58. Terry Serepisos – Phoenix soccer club owner
59. Howard Broad – police commissioner
60. Alan Bollard – Reserve Bank governor
61. Louise Nicholas – alleged rape victim
62. Eric Watson – entrepreneur
63. Russell Crowe – actor
64. Marc Ellis – businessman
65. Paul Holmes – broadcaster
66. Helen Clark – Prime Minister
67. David Bain – convicted murderer (retrial imminent)
68. John Key – National Party leader
69. Jeanette Fitzsimmons – Green Party co-leader
70. Bill English – National Party MP
71. Christine Rankin – charity CEO
72. John Banks – Auckland mayor
73. Rodney Hide – ACT leader
74. Matthew Ridge – sports personality
75. Dr Pita Sharples – Maori Party co-leader
76. Michael Cullen – Deputy Prime Minister
77. Peter Dunne – United First leader
78. Winston Peters – NZ First leader
79. Ahmed Zaoui – refugee
80. Tariana Turia – Maori Party co-leader
81. Trevor Mallard – MP
82. Sue Bradford – Greens MP
83. Tame Iti – Maori activist
84. Scott Watson – convicted murderer
85. Clint Rickards – former Assistant Police Commissioner |
To conduct our Trust Poll we commissioned an independent research firm, The Leading Edge, to survey a representative sample of 500 New Zealand adults. They were asked to rate how much they trusted 85 well-known people on a scale of one to ten. They were also asked to rate professions and brands in the same way.
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Last Updated: 2008-06-22 13:02:21.867
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